why and what is PPC (AdWords)?

Google AdWords is a fantastic tool to manipulate your SEO to ensure your site is one of the first seen when searching for keywords or terms. This is a great way to ensure a higher position on search engine result pages whereas waiting for results from organic SEO can often take much longer.

AdWords is so effective that one study found that 40% of consumers are unaware that Google AdWords are in fact adverts.

Using Google AdWords will increase the amount of traffic sent to your website, which will increase your exposure, gain you an advantage over your competitors, and ultimately, increase your revenue.

Our credability

We also specialise in Google Search Ads, as well as are Certified Google Ads Partners.

google partner


  • 1.
    Increase traffic to your site

  • 2.
    Target the right people

  • 3.
    Only pay for actual results

  • 4.
    See results almost immediately

  • 5.
    Super flexible budget

  • 6.
    Campaigns personalised and alogned with your business goal

  • 7.
    Measurable results - so much data!

So how does it work?

Google AdWords allows you to pay for your site to be displayed on search engine result pages to increase the number of users visiting your site.

Using keywords or terms that are relevant to your business, product or service, a campaign is set up. Depending on your chosen budget, these keywords will be bid on, auction style, against your competitors. By optimising your campaigns and keywords over time you will see results improve increasingly.

Essentially, you are attracting relevant, potential customers who are looking for your product/service right now, and ensuring you are among the first results they see.

Different types of ads

Search ads are generally text ads “disguised” as Google search results. You can choose exactly what they say and where they link to. This link can be to your website, or it can be to call your business. The ads come up when people search for the terms and keywords you set, and allows you to set locations and targeting, so you are putting your ads in front of exactly the right kind of people.


Unlike search ads, display ads are not limited to just Google search results. They still include google search results, but they can also appear on over two million websites and in over 650 000 apps. This is great as by allowing you to target your audience based on factors such as interests and demographics, you can reach your audience anywhere they are. They can take the format of simple text, banners, in-app ads and they can even include images.


Upload your video advertisements to YouTube, then manage where and when they will be placed by using AdWords. Just like with all AdWords campaigns, you can choose exactly what audience will see your ads depending on their demographics, interests and behaviours.


AdWords allows you to upload your product data, and then creates ads for you all around the web. The ad shows a photo, prices, title and more. This means that when someone clicks on your ad, they already know a little about the product and are a more qualified lead. Instead of using pre-defined keywords or search terms, they are sorted using product attributes. This is a great use of AdWords for e-commerce sites.

There are clearly a lot of great ways to market your business, and it can all be a little overwhelming, so that’s what we are here for. We do all the keyword research, looking at trends and competition. We can recommend a budget for you (or work around whatever suits you!). We can set up the account and manage campaigns, constantly refining and optimising them for best results. And finally, we can provide super detailed reports and analyses to show you exactly where your money is being spent.

Get huge returns, drive sales and beat out your competition by letting us take care of your AdWords.

It is completely up to you how much you would like to spend on AdWords, but of course the more you spend, the more results you will see.

Apps (universal)

Perfect to advertise your Android or IOS app across Google searches.

…sounds like a lot? We’re here to help.

PPC is essential for generating leads. Get in touch with us today and find out how we can help.