The Purpose of Rebranding Businesses go through rebranding due to the following reasons: Freshen up a brand and reposition within the market When the look and feel of a business no longer aligns with the goals When customers are choosing competitors with more innovative products and services The organisation has expanded into a new mission […]
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Developing Your Inbound Marketing Strategy
What’s Inbound Marketing? Inbound marketing is a strategy that focuses on drawing in and delighting potential customers and visitors. This direction is used rather than interrupting them with unwanted endorsements and content. A business that has a strong understanding of inbound marketing will know that there is no point in shoving a product or service […]
Uniting Print with Digital Marketing
Print isn’t Dead You may have fallen for the misleading myth that print is dead. Digital is extremely powerful because of the simple fact that 4.54 billion people use the internet. However, organisations are fast learning that combining their digital marketing strategies with print marketing creates a far stronger position in a competitive market. Print […]
The Psychology of Colour
Influencing the Eyes Did you know that sight is one of the most powerful senses in the world? Colours influence our decisions more than you might think. This enables organisations to powerfully influence the decision-making of customers through the use of visual communication. When it comes to website design, social media marketing or advertising graphics […]
Why Should I Invest in a Professional Web Developer?
The Digital Age Almost 5 billion people were active internet users as of April 2021. In this digital age, online presence means absolutely everything. The design of a website can quite literally determine the gain or loss of a potential customer. The Impacts of a ‘Cheaper Way out’ It’s no surprise that so many business […]
Sourcing Tech Insight for Growth and Success
As Technology Evolves, Business Must Evolve With technology evolving at a rapid rate, so many organisations are now sourcing one-to-one tech insight consultations. Growth and success require a level of dedication in keeping up with the ever-changing digital world. A business must convert its outdated marketing tools into the latest, most impactful solutions. Battling Reliability […]
Lets Dig into Facebook Brand Awareness Ads Together!
With SO many different types of ads out there in both the PPC and Social Media Marketing world, it can become confusing in knowing which type or types are going to work best for your business. BUT hang in there, you aren’t alone. A lot of clients and businesses that I have worked on are […]
The Best Tips and Tricks for Creating Instagram Ads That Actually Convert
The Benefits of Running Instagram Ads If you aren’t currently on Instagram (IG) then it is time to create an account. Why? IG is a rapidly evolving platform and is currently outperforming all other social apps, including Facebook. Instagram boasts 1 billion monthly active users, and 500 million daily active users for Stories alone. It […]
Find The Right Instagram Hashtags for Your Business
Stay Hashtag Related Following a specific hashtag isn’t anything new to those who use IG all the time, but what is new, is that users now have the ability to select a new “Don’t Show for This Hashtag” option to mark the content not interesting or not relevant. While this information helps IG’s algorithm to […]
A Guide to Building Your Social Media Strategy
It’s all about the marketing strategy…and let me tell you, I have created ALOT! Which is why, I am about to break down 8 key steps that I follow, to ensure that you ace your social media presence! Step 1: Set Social Media Marketing Goals That Align with Business Objectives But what does this mean? […]